Client: Pencils of Promise
Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Created: March 2013
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Solution: Let people donate money they already gave away. Their refund.
Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Created: March 2013
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Solution: Let people donate money they already gave away. Their refund.
Winner of a Integrated Campaign silver pencil, and a Online Campaign merit in the Young Ones College Competition 2013.
